Targeted SMS Marketing starts with answering the question “who is a good fit for my product or service?” and then delivering a personalized message to that specific audience.
Marketing teams should narrow down their marketing scope into a smaller and more manageable group of consumers. Additionally, choosing a target market is critical because it allows a brand to direct its resources to the right customers.
Applying this concept to SMS Marketing, teams should get as specific as possible and reach your target audience where they are – on their phones. By doing this, you are able to cultivate more meaningful connections with leads and customers.
We have outlined four importance of targeted SMS marketing.
1 Boosting efficiency
As cost-effective as SMS marketing could be, companies are still more concerned with wasting resources on consumers who are unlikely to be interested in the brand’s products and services or consumers who are solidly loyal to competing brands. This is why target SMS marketing is an equally important means of boosting efficiency. Through this strategy, you can better understand your audience’s needs and tailor your SMS campaign based on their expectations.
2 Improving products and services
Incorporating target marketing into your SMS marketing strategy will give your marketing team access to a specific group of consumers. It will help the team conduct polls and surveys more efficiently and effectively. The team may eventually discover the needs of this specific group of consumers and may be able to come up with products and services necessary to meet these needs. It is also a great way to continually improve the products and services that the brand is currently offering this specific group of consumers.
3 Keeps the brand competitive
Retaining a competitive edge may be one of the most important benefits of target marketing. A brand can prove itself an expert on a product or service if it demonstrates consistency in showing its continuous improvement and innovation. It may do so if it focuses tightly on a specific audience.
The marketing team will be able to react quickly to changes of the market’s interests, needs, and opinions. They may use the text messaging platform to conduct polls and surveys and to promote these improvements and innovations. Ultimately, a display of a marketing team’s active interaction with its target audience will act as a barrier to competitors seeking to enter the same market and lure customers away.
4 Attracting quality leads and establishing customer loyalty
As mentioned before, SMS marketing is more personal than all the other popular marketing and advertising mediums. When you talk directly to the audience, you create a better quality of interaction. Furthermore, you attract potential customers to your business.
Your campaign will be more effective once you start sending your copies to the right folks about the right products and services. When you reach out to the right group, you are more likely to get quality leads that can turn into customers. But as you look for these new prospects, make sure to retain your current customers. The ability to stand out from competitors by reaching customers directly and on a personal level will help you build a long-term relationship. When customers feel connected to your brand, they are more likely to be loyal.
Conclusion
Like any marketing endeavor, the more information you have on hand and the more specific your audiences are, the better. The beauty of target SMS marketing is the opportunity to grow your relationship with a specific audience on an individual level. At the same time, the opportunity to grow sales from just a small segment of the market. It speaks a lot about a brand’s potential to grow in general.
