Can you include links in an SMS?

You may include any link in any SMS campaign you would like. However, there are a few considerations:

• Links may take up much of the 160-character limit for SMS. If you include both link and text, it may result in two SMS messages instead of just one.
• Companies often use link shorteners to limit the character count impact of a link. However, if you send a shortened link through a long code, carriers may block or deny the message because they might deem the link redirect suspicious.
• The good news is, Netaq has its own link-shortening feature with click-through analytics.