Your marketing team probably already thought of strategies to market your products and push customers further down the sales funnel. One would think emails. But your customers might already be getting a lot of these emails regularly that they might not remember what you sent them three days ago. Hence, SMS marketing could be the best solution.
As more businesses look to target customers on the move, SMS is evolving into an integral part of effective multi-channel marketing. SMS marketing functions seamlessly with other channels you are most likely already using, like email and social media platforms. Additionally, marketing teams use SMS technology to support their online reputation management and customer engagement efforts.
In this article, we will discuss five important reasons SMS Marketing is valuable to your marketing team.
1 It is the most accessible channel.
SMS is one of the most instant channels available to everyone. Let’s admit it, we are always on our phones. If not, we are always ready to check it whenever it rings. It shows how direct and accessible this channel is, and how a marketing team can leverage this opportunity to create a better marketing campaign.
Time-sensitive messages will be read almost immediately, SMS campaigns will generate high ROI, and it will be even higher when combined with other popular channels such as email and social media.
2 It can support and integrate with other channels.
SMS is a great standalone channel. However, as valuable as it is on its own, it is equally important to maximize the use of all channels available to the marketing team and ensure these channels all work well together within the marketing mix.
The beauty of SMS is that it can also enhance and support other popular mediums like email and social media. It can also be part of a unified communications strategy. A simple follow-up text regarding an email campaign could increase its open rate, or a website transaction could trigger text alerts and other automation. SMS marketing accommodates these seamless transitions with ease.
3 Increase your customer engagement
One of the most significant benefits of SMS marketing is the ability to reach a large audience. Adding to the equation is the fact that everyone is almost always on their phones. That is why SMS is the most viable direct and immediate marketing channel. Studies show that SMS has a higher read and response rate than email, and consumers will likely read your text messages almost immediately.
Consumers enjoy exclusive, special treatment. They love to feel connected to businesses at a certain level. Even further, they want the ability to text them back. Consider SMS marketing as a tool to enhance customer engagement across the entire customer lifecycle. A personalized text message would do the trick.
4 Response data enables you to monitor, track and improve.
When it comes to marketing, tracking your results is essential. Contrary to the misconception, SMS allows marketing teams to do that.
With SMS tracking, marketing teams can track meaningful ROI, identify customers engaging via text message, and monitor delivery rates. Additionally, you can see how many people received the message, opened it, and how many responded.
By using these analytics, marketing teams can create further targeted campaigns and continually build a better understanding of their mobile database. It can track responses in real-time to see what’s working and what’s not.
5 Cost-Effective
SMS campaigns are cheaper than traditional marketing and advertising strategies. Although this is the case, it can produce a higher ROI because of its potential to be customized or personalized. Furthermore, unlike traditional means like TV ads, marketing teams will have more understanding of each campaign’s impact and performance because you can track data and customer engagement.
